Back in November, Instagram added a new live-streaming feature which was a little different to those on offer on other platforms, in that whatever you broadcast live only existed in those moments. As soon as your broadcast stopped, your video was gone.   It was an interesting approach, especially since all other live stream platforms had been […]

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Social media marketing is a rapidly changing landscape, but perhaps nothing is changing faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat. […]

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Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to […]

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The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook — the one who can match Google’s Goliath size, audience and […]

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Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode. Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began rolling out a redesign of its mobile apps, sites and […]

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Bing Ads is actively working on building out its audience targeting capabilities. In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in-market audience pilot is running in the […]

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Mary Meeker’s highly-anticipated annual Internet Trends report with data from Okta’s Businesses @ Work show how organizations, and the people who work for and with them, get work done. Mary Meeker’s annual Internet Trends slidedeck is like a Harry Potter book release in Silicon Valley — those of us in technology can’t get enough of it. At […]

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Google has increased the level cap for Local Guides, while also adding new perks and new ways to contribute. Local guides assist Google by adding reviews, photos and updated location information to Google Maps. Anyone can sign up to be a Local Guide, after which they are eligible to earn points by making contributions to Google Maps. Earning points […]

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Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links. Twitter is rolling out buttons that brands can add to direct messages that, when clicked, can direct people to visit the brand’s site, post a pre-written tweet, follow […]

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Facebook may be the world’s most powerful app, but it’s still just an app on Apple’s operating system. Facebook’s grand vision for augmented reality was that it would make it easy for any developer to build and distribute an AR experience — as long as it lived inside Facebook’s app. But Apple has once again used its […]

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