Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to […]

Continue reading

Google has increased the level cap for Local Guides, while also adding new perks and new ways to contribute. Local guides assist Google by adding reviews, photos and updated location information to Google Maps. Anyone can sign up to be a Local Guide, after which they are eligible to earn points by making contributions to Google Maps. Earning points […]

Continue reading

Users can toggle between a local listing’s overview details and their reviews in the Google search results. After a month of testing, Google has confirmed with Search Engine Land that they have fully rolled out a new user experience for the local panel in the mobile search results. You can now quickly toggle between the […]

Continue reading

Despite less traffic, paid subscriber conversion said to be up fourfold. In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google. In an interview with Bloomberg, The Wall Street […]

Continue reading

For advertiser brand safety protections, hateful and incendiary content will not be monetized. Following on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that include new focus on hateful and incendiary content. In the aftermath of advertisers pulling out of YouTube after The Times of […]

Continue reading

With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description. Google has announced it will no longer use the Open Directory Project (DMOZ) title and descriptions as one of their sources of the search results snippets. On March 17, DMOZ officially shut down, and […]

Continue reading

A new report will notify publishers when ads on their sites don’t meet the Better Ads Standards and enable them to take action before ads are blocked on their sites. Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to come together […]

Continue reading

Google’s Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums. Google is rolling out a new update for art-related searches today. According to the announcement, the Google Search team joined up with Google’s Arts and Culture team to improve how its […]

Continue reading

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or […]

Continue reading

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never […]

Continue reading
Article Categories