Here are 5 tips to help you audit your business listing online to achieve overall better ranking results, and bring more foot traffic to your business. 1: Scrub the web for bad data. There are any number of online tools to help you accomplish this. Simply conduct a search for your business based either on a combination […]

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Many small businesses still rely upon their yellow pages listings to some degree for business referrals. A business’s listing data is not only found online in the internet yellow pages, but that same data feeds into the local search engines like Google Maps, Yahoo! Local, Live Local Search, and a myriad of other directory sites […]

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Are your business listings giving potential customers the wrong address, phone number, or other incorrect business information? Sure, the address and phone number on your website may be accurate, but if your contact details are listed incorrectly with search engines, local listing sites, mapping apps or review sites, then your business may be losing out […]

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Duplicate listings are responsible for much of the bad data that plagues local businesses online. In addition to damaging credibility and reducing visibility, duplicate listings can spread to other sources and result in even more duplicates across the web. Whether duplicate listings are created by accident or on purpose (perhaps by business owners who wrongly […]

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Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important holiday shopping season. A recent […]

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A look at how mobile and online commerce are changing the retail landscape. Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355 PowerPoint slides and covers online trends in sectors ranging from media and healthcare to China and India. Here we look at key […]

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Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance […]

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When building a successful business, you soon realize the enormous significance of your company’s online reputation. Particularly in the millennial era, your online reputation is important. In one of our recent articles about online reputation management we talk about why reputation management is so important and explain the power of online customer reviews. Some powerful […]

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92% of respondents said they made a purchase after visiting the site. A new consumer survey from Nielsen, commissioned by Yelp, argues that review sites drive higher conversions than search and social media. The survey of 2,000 US adults found that 92 percent of respondents said they made a purchase after visiting Yelp, “at least sometimes, frequently […]

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HOW COOL WOULD IT BE IF YOUR CUSTOMERS SOLD YOUR PRODUCTS FOR YOU? WITH USER-GENERATED CONTENT (UGC), IT’S POSSIBLE. Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and services, they have access to more information than ever […]

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